If you fly, you know this company, as their rental luggage carts are in almost every US airport, and several overseas. JFA
was retained to find out how to get people to use carts more. Should
they advertise in the airport, airline magazines, use billboards outside
the airport or some other media promotion?
To find out JFA,
interviewed 1,000 randomly selected travelers with baggage at eight US
airports from La Guardian to LAX. We found that the best way to create
awareness and sales was for a Smarte Carte employee to jiggle carts
while people waited for their luggage. Travelers are too distracted to
think about anything, but do respond to noise.